Making the process visible.

Strategy, branding, and motion to explain a consultancy.

Discipline: Consulting
Scope: Positioning, copy, identity, interaction, and publishing
Collection: Own project / 2026

THE PROJECT SOUNDTRACKSo WhatMiles Davis · 1959

A clear theme, room for every part.

Listen in full ↗

Real screenshot of the published Vektor site, with the phrase Growth requires process and an animated graph. Existing project asset, preserved for this selection.

The starting
point.

Vektor helps small and medium businesses organize marketing, sales, and operations. The site needed to make this proposal understandable and show how the areas connect.

The challenge

Translate a broad consulting offer into a clear first conversation. Visitors needed to recognize their problem and understand the next step without going through an abstract list of services.

Decisions
that shape it.

The problem comes first

The copy starts from growth that requires process. Expandable challenges allow exploring concrete situations and understanding how the consultancy works.

An idea gains movement

The graph connects client, areas, and operations. The looping video works as a visual explanation and can be paused; it doesn't depend on sound to make sense.

The next step is explicit

The X-Ray and the sales conversation have distinct roles. The experience clarifies when data is collected and what the expected deliverable is.

Real screenshot of the published site on mobile. Click to enlarge

Palette produced for the identity system. Click to enlarge

THE PROJECT IN MOTION

Different areas. One connected system.

Original motion design for the project, in its web version. Silent loop.

An animated graph connects company areas, RevOps, and client through lines and points.

What
took shape.

Site updated and published on Hostinger, accompanied by identity, visual guide, and kit. The 10/20/2026 delivery recorded checks on desktop and mobile, keyboard navigation, video, brand guide, and download.

Published institutional site
Interactive copy and challenges
Graph video
Identity guide and kit

Visit Vektor View the brand guide Download brand kit Download case selection ↓

Status and next steps

The case demonstrates design and implementation delivery. There is no conversion or business growth data attributed to the new site yet.

Production credits

In-house project. Direction and coordination by the owner, with implementation and verification by Codex in this iteration. There was no final review from Claude/Kimi in the publishing round due to usage limits.

KEEP EXPLORING / 03

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