Start with a real question.
The audience, the context and the intended outcome shape the direction before the interface takes form.
OTAVIO R. FRANCA / IDEAS IN MOTION.
From the first
question to
something real.
I connect strategy, design and technology to turn ideas into brands, websites and working digital products.
Strategy. Design. Technology.The work
connects the dots.
I’m Otavio R. Franca, an independent creator working across strategy, design and digital products. I’m interested in the point where an idea becomes something people can explore, use or understand.
My work spans editorial websites, brand systems, browser games and software tools. Te Conto Aí, Vektor Strategies, Brasa Arcade and Reddit Intelligence show different parts of that practice.
I coordinate Codex, Claude and Kimi as part of the production process. Their roles are defined by the work, and their contributions are credited where documented. Direction and final decisions stay with me.
I prefer to show the work, explain the choices and be clear about what is live, what is a prototype and what still needs validation.
A clear direction.
Room to explore.
Make the idea work.
Strategy, visual identity, content and implementation belong to the same conversation.
Let the work make the case.
Actual images, source code, videos and deliverables matter more than unsupported promises.
A PERSONAL NOTE
Rock, jazz
and a little curiosity.
Each project has a listening companion: a rock or jazz track from before 2001. Open a project to hear an official excerpt. The soundtrack sets a mood; the work tells the story.
Explore the map ↗