A good story starts with curiosity.

Reading, discovery, and a brand that invites you to stay.

Discipline: Editorial
Scope: Direction, identity, editorial experience, and coordinated implementation
Collection: Own project / 2026

THE PROJECT SOUNDTRACKTake FiveDave Brubeck · 1959

An unexpected rhythm for the next chapter.

Listen in full ↗

Real screenshot of the Te Conto Aí homepage, with editorial title and library. Existing project asset, preserved for this selection.

The starting
point.

A blog and channel about books needed an experience worthy of the stories it aims to tell. The starting point was discovery: letting someone arrive without knowing what to read and leave with a first idea.

The challenge

Give the site personality without letting the interface compete with the reading experience. The exploratory reference needed to become useful actions: choosing a topic, opening a text, and saving what deserves a second visit.

Decisions
that shape it.

The brand comes from conversation

Expressive serifs, paper, and red connect the name to an editorial language. Portraits provided by the owner put a real person behind the content.

An intention before a catalog

Entry points by curiosity and search help visitors get started. A reader and favorites feature carry discovery forward, without requiring sign-up to try it out.

Movement with choice

The video portrait appears directly, looping silently. Pause and a reduced-motion preference preserve the visitor's control.

Original identity board: logo, colors, and applications. Click to enlarge

Banner produced for the channel's editorial system. Click to enlarge

THE PROJECT IN MOTION

The portrait that gives the site presence

Real video provided by the owner, used in a silent loop. Not a recording of navigation.

Portrait of the owner in motion, highlighting the red glasses.

What
took shape.

A navigable site, visual system, assets for digital channels, and a brand kit delivered together. Search, reader, and favorites had checks recorded at project delivery.

Responsive editorial site
Search, reader, and favorites
Digital identity and applications
Brand guide and kit

Explore the site View the brand guide Download brand kit Download case selection ↓

Status and next steps

The published site is a preview with demonstrative editorial content. The channel, final bio, catalog, and rights to some library photographs still need to be finalized before the definitive launch.

Production credits

Codex integrated the site; Claude implemented search and the reader; Kimi contributed demonstrative texts and verbal strategy. Photographs provided by the owner.

KEEP EXPLORING / 02

Vektor Strategies